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· 분류 : 외국도서 > 경제경영 > 금융/재정 > 일반
· ISBN : 9780470499115
· 쪽수 : 768쪽
· 출판일 : 2010-10-05
목차
PART I. FOUNDATION AND KEY CONCEPTS.
Chapter 1. Behavioral Finance: An Overview (Kent H. Baker, John R. Nofsinger).
Chapter 2. Traditional versus Behavioral Finance (Robert J. Bloomfield).
Chapter 3. Behavioral Finance: Application and Pedagogy in Business Education and Training (Rassoul Yazdipour, James A. Howard).
Chapter 4. Heuristics (Rules of Thumb) (Hugh Schwartz ).
Chapter 5. Neuroeconomics and Neurofinance (Richard L. Peterson).
Chapter 6. Emotional Finance (Richard J. Taffler, David A. Tuckett).
Chapter 7. Experimental Finance (Robert J. Bloomfield, Alyssa Anderson).
Chapter 8. The Psychology of Risk and Uncertainty (Victor Ricciardi).
Chapter 9. Psychological Influences on Financial Regulation and Policy (David Hirshleifer, Siew Hong Teoh).
PART II. PSYCHOLOGICAL CONCEPTS AND BEHAVIORAL BIASES.
Chapter 10. Disposition Effect (Markku Kaustia).
Chapter 11. Prospect Theory and Behavioral Biases (Morris Altman).
Chapter 12. Cumulative Prospect Theory (Haim Levy).
Chapter 13. Overconfidence (Markus Glaser, Martin Weber).
Chapter 14. The Representativeness Bias (Richard J. Taffler).
Chapter 15. Familiarity Bias (Hisham S. Foad).
Chapter 16. Limited Attention (Siew Hong Teoh and Sonya S. Lim).
Chapter 17. Other Behavioral Biases (Michael Dowling, Brian M. Lucey).
PART III. BEHAVIORAL ASPECTS OF ASSET PRICING.
Chapter 18. Market Inefficiency (Raghavendra Rau).
Chapter 19. Preference and Belief Based Models (Adam Szyszka).
PART IV. BEHAVIORAL CORPORATE FINANCE.
Chapter 20. Enterprise Decision Making as Explained in Interview-Based Studies (Hugh Schwartz).
Chapter 21. Financing Decisions (Dirk Hackbarth).
Chapter 22. Capital Budgeting and Other Investing Decisions (Simon Gervais).
Chapter 23. Dividend Policy Decisions (Itzhak (Zahi) Ben-David).
Chapter 24. Loyalty, Agency Conflicts and Corporate Governance (Randall K. Morck).
Chapter 25. Initial Public Offerings (François Derrien).
Chapter 26. Mergers and Acquisitions (Ming Dong).
PART V. INVESTOR BEHAVIOR.
Chapter 27. Trust Behavior: The Essential Foundation of Financial Markets (Lynn A. Stout).
Chapter 28. Individual Investor Trading (Ning Zhu).
Chapter 29. Individual Investor Portfolios (Valery Polkovnichenko).
Chapter 30. Cognitive Abilities and Financing Decisions (George M Korniotis, Alok Kumar).
Chapter 31. Pension Participant Behavior (Julie R. Agnew).
Chapter 32. Institutional Investors (Tarun Ramadorai).
Chapter 33. Derivative Markets (Peter Locke).
PART VI. SOCIAL INFLUENCES.
Chapter 34. The Role of Culture and Finance (Rohan Williamson).
Chapter 35. Social Interactions and Investing (Mark Seasholes).
Chapter 36. Mood (Tyler Shumway).
Part VII. Answers to Chapter Discussion Questions.
Index.
