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· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780470511985
· 쪽수 : 416쪽
· 출판일 : 2008-05-01
목차
Acknowledgements xi
Chapter 1 Critical Marketing: A Limit Attitude 1
Mark Tadajewski and Douglas Brownlie
Chapter 2 Rethinking the Development of Marketing 29
Mark Tadajewski and Douglas Brownlie
Chapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33
Donald F. Dixon
Chapter 4 Early Development of the Philosophy of Marketing Thought 45
D.G. Brian Jones and David D. Monieson
Chapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67
Donald F. Dixon
Chapter 6 Critical Reflections on Consumer Research 85
Mark Tadajewski and Douglas Brownlie
Chapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91
Mark Tadajewski
Chapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We’ve Forgotten 131
Elizabeth C. Hirschman
Chapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157
John O'Shaughnessy
Chapter 10 Marketing and Society 183
Mark Tadajewski and Douglas Brownlie
Chapter 11 Marketing, the Consumer Society and Hedonism 187
John O'Shaughnessy and Nicholas Jackson O’Shaughnessy
Chapter 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide 211
Terrence H. Witkowski
Chapter 13 On Negotiating the Market? 245
Mark Tadajewski and Douglas Brownlie
Chapter 14 Sustainable Marketing 253
Ynte K. van Dam and Paul A.C. Apeldoorn
Chapter 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life 271
Susan Dobscha and Julie L. Ozanne
Chapter 16 Past Postmodernism? 301
Mark Tadajewski and Douglas Brownlie
Chapter 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection 311
Stephen J. Gould
Chapter 18 The Function of Cultural Studies in Marketing: A New Administrative Science? 329
Adam Arvidsson
Chapter 19 Thinking through Theory: Materialising the Oppositional Imagination 345
Pauline Maclaran and Lorna Stevens
Chapter 20 Postcolonialism and Marketing 363
Gavin Jack
Index 385
