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· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780470548585
· 쪽수 : 288쪽
· 출판일 : 2010-02-02
목차
Part One: The Barbie War and the Handler-Ryan Era.
Chapter 1: Barbie's Untold Heritage.
Chapter 2: A Shocking Cover-up.
Chapter 3: From Weapons of Mass Destruction to Barbie, and the Knocking Off of a German Doll.
Chapter 4: Putting the “Matt” in Mattel, and How the Toymaker Became a Hotbed of Aggressive Hotheads.
Chapter 5: Real-Life Barbie Dolls.
Chapter 6: Horrific Scandal, Controversy and Indictments.
Chapter 7: A Civil War and a Hollywood Romance.
Chapter 8: A Bloody Tragic Ending.
Part Two: A Drama Princess and the Barad Era.
Chapter 9: “Miss Italian America”.
Chapter 10: From “He-Man” to Home Depot.
Chapter 11: A Fearsome and Firing Diva and the Great Whistleblower Debacle.
Chapter 12: The Princess Diana Fiasco, Praying for Success, and Demi Plays Barad.
Chapter 13: Another Whistleblower in the Ranks, Toyland’s Worst Acquisition and the End of a Reign.
Part Three: Toy Terror, the Bratz Attack, and the Eckert Era.
Chapter 14: The Processed Cheese Savior.
Chapter 15: Barbie's Aging, Eckert's Making Excuses, and the Bratz Pack Is Booming.
Chapter 16: Toy Terror 2007.
Chapter 17: An Outrageous Apology.
Chapter 18: “Like Something Out of The Exorcist”.
Chapter 19: Keep It Out of the News!
Chapter 20: Don't Diss Barbie, and the Toy Trial of the Century - Bratz vs. Barbie.
Author's Notes on Sources.
Selected Bibliography.
Acknowledgments.
Index.
