If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity (Hardcover)

Introduction.

Chapter One Ready: The Overview.

Chapter Two Domain Knowledge: Where Did You Get Your Idea?

Chapter Three The Market: How Big Is It, and How Fast Is It Growing?

Chapter Four Lifecycles and Trends: How Are These Affecting Your Market?

Chapter Five Your Competitors: What Are They Doing?

Chapter Six The Experts: What Do They Say?

Chapter Seven The Ready Checklist.

Chapter Eight Aim: The Overview.

Chapter Nine Research: Learning What You Really Need to Know.

Chapter Ten Interviews: Getting to the Market Pain.

Chapter Eleven Who Are You After? Finding Your Target Audience.

Chapter Twelve Turning Data into Results: How to Practically Apply All That You’ve Learned.

Chapter Thirteen Outside Help: Using Research Professionals.

Chapter Fourteen Countdown: Preparing the Market for Your Product.

Chapter Fifteen The Aim Checklist.

Chapter Sixteen Fire: The Overview.

Chapter Seventeen Sales and Marketing: Budget for It

Chapter Eighteen The Details: Write Product Specs and Schedules

Chapter Nineteen Fast to Market: Get a Market-Oriented Product Out Quickly

Chapter Twenty Early Customers: Recruit Design Partners and Advisory Boards

Chapter Twenty-One Showtime: Launch, Market, and Sell the Product

Chapter Twenty-Two The Fire Checklist

About the Author

Index