[eBook Code] Nonprofit Guide to Going Green (eBook Code, 1st)

· 제목 : [eBook Code] Nonprofit Guide to Going Green (eBook Code, 1st) 
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9780470588710
· 쪽수 : 456쪽
· 출판일 : 2009-12-09

Introduction xv

Green Facts xix

About the Editors xxi

Part I Green Management 1

Chapter 1 Raising Green by Being Green—Charity Fundraising 3

What is “Green Fundraising,” and Why Do It? 3

Greening Your Annual Fund/Direct Mail Program 4

Greening Your Grant Writing 10

Greening Your Fundraising Events 14

Greening Your Major/Planned Gifts Program 18

Conclusion 22

Chapter 2 The Green Bottom Line 25

Your Budget, Before and After Greening 25

Looking for Opportunities to Improve: The Green Audit 27

Green Buildings 27

Lighting 29

Heating and Cooling 29

Saving Money by Saving Water 30

Transportation 30

Meetings and Events 31

Reduce, Reuse, Recycle 32

Human Capital 32

Green Cleaning 33

Green Insurance 34

Clean Energy 34

Carbon Offsets 35

Green Printing 35

Green Bank 36

Green Computing 36

Green Offices 37

Promotion and Publicity 38

Conclusion 39

Chapter 3 Developing a Green Management and Employee Plan 41

Overview 41

Phase One: Developing the Green Plan 44

Phase Two: Implementation of the Green Plan 54

Phase Three: Ongoing Management, Measurement, and Improvement 55

Conclusion 57

Chapter 4 Creating Your Green Marketing and Communications Plan 59

Introduction 59

Green Marketing in the Corporate World 59

Green Marketing in the Environmental Movement 60

Greenwashing 61

Why Green Marketing and Communications Matter to Charities 61

Five Elements of Your Green Communications Plan 64

Outreach to Press 67

Thought Leadership 68

Partnerships 68

Online and Social Media 69

Taking Advantage of Opportunities 69

Communications and Public Policy 69

Whom to Talk to 70

Keeping Communications Open 70

Note of Caution: Public Officials 71

Case Study: Mother Jones Magazine 71

Case Study: Habitat for Humanity of Metro Denver 72

Introduction to the Appendixes 74

Chapter 5 Green Events 77

Yesterday and Today 77

Triple-Bottom-Line Event Planning 78

Seven Steps to Best Practices in Greening Events 80

Case Study 91

Conclusion 91

Chapter 6 Greening Your Organization’s Travel 93

Introduction 93

Carbon-Neutral Travel 94

Green Travel Policies 97

Learn about Your Destination 98

While Traveling 99

Voluntourism 101

Selecting a Green Travel Company 102

Sustainable Travel Award Winners 102

Conclusion 103

Part II The Green Office 105

Chapter 7 Building Green and Greening Your Building 107

Getting Started 108

Sustainable Building Design 109

Conclusion 121

Chapter 8 Green Purchasing 123

Introduction 123

Green Labels: A Guide to Green Products 123

Certification Process 125

Green Labels in Use 126

Examples of Green Purchasing 139

Conclusion 139

Chapter 9 Making the Move to Green Transportation 141

The Cost of Cars: An Environmental Toll 141

Subsidizing Mass Transit 142

Walking and Biking: The Scenic Route 143

Car Sharing: Surrendering Your Keys 145

Charging Around: The Electric Car Infrastructure 146

Your Fleet: Available Green Cars and Trucks 147

How to Buy a Fleet Car 152

How to Use Incentives for Green Transportation 153

Driving Green 155

Fleet Management 155

Conclusion 156

Chapter 10 Green Office Practices 157

Introduction 157

Green Strategy for the Office 160

Eco-Friendly Furniture 161

Office Supplies 161

Electricity 162

Office Equipment and Operation of Equipment 164

Kitchen and Break Rooms 165

Bathrooms 166

Cleaning of the Office 166

Waste 167

Conclusion 172

Chapter 11 Green Technology Solutions 173

Introduction 173

Energy Management 174

How Virtualization Makes Sense 175

Waste Management 180

Conclusion 189

Part III Environmentally Friendly 191

Chapter 12 Being Green 193

Chemical Management Systems: Roles and Responsibilities 193

Principles of Good Chemical Management 197

Limiting and Controlling Chemical Hazards 202

Conclusion 205

Chapter 13 Closing the Loop 209

Introduction 209

Dealing with Waste 209

Reduce 212

Reuse 220

Recycle 222

Vendor and Source Assessment 223

Conclusion 226

Bibliography 226

Chapter 14 Water-Wise Actions in a Warming World 227

Introduction 227

Positive Actions and Impacts 230

Water-Wise Planning and Actions 230

Long-Term Planning, Education, and Outreach for a Greener, Water-Wise Organization 240

Your Contribution to a Greener, Water-Wise Future 241

Chapter 15 Green Energy for Your Nonprofit 243

Introduction to Clean Energy 243

Overview of Options for Purchasing Clean Energy in the United States 248

What is a Renewable Energy Credit? 254

Empowering Your Community to Switch to Clean Energy 256

Communicating Your Clean Energy Message 256

Conclusion 256

Chapter 16 Advocacy for Green Nonprofits 259

Creating a Ripple Effect 260

Advocacy = Fundraising 261

“501(c) . . .What?” 262

Getting Started with Green Advocacy 263

Greener Advocacy Tools 264

Putting Together a Green Advocacy Team 266

Online Social Media as a Green Advocacy Tool 269

Types of Advocacy: Everyday, Grassroots, and Grasstops 271

Conclusion 278

Part IV Green Nonprofit Office Audit 279

Chapter 17 Green Audit 281

Green Nonprofit Office Audit 281

Conclusion 300

Part V Case Studies 301

Chapter 18 IFAW’s Green Initiative Case Study 303

Introduction 303

Background 303

Rationale 305

Key Components to the IFAW Green Initiative 306

Chapter 19 Connect the Dots for Conard House Case Study 323

Overview 323

Key Challenges 324

Solutions 325

Summary of Results 326

Key Success Factors 332

Conclusion 332

Chapter 20 Motivation for the Schizophrenia Society of Canada to Become Green 335

Organization 335

Schizophrenia Society of Canada Rising Costs 336

Developing Policies and Control Methods 342

Implementing the Green Process 343

Messaging across the Country 343

Scanning and File Tagging 344

Document Management 345

Banking and Payroll Management 346

Selling the Green Process at the National Level 347

Best Sustainable Business Practices 348

Overcoming the Negative Barriers 348

Focus on Future Sustainability 349

Think Outside the Box and on the Grass 350

Reduce, Recycle, Reuse, Realign = Reward 350

Appendix A Resources and Bibliography 353

Resources 353

Bibliography 362

Appendix B Instructions and Guides 365

Step-by-Step Instructions on Planning a Green Press Event 365

How to Work with the Media 368

Sample Media, Marketing, and Communications Materials 372

Green Event (Venue) Assessment 376

Venue Best Practices Questionnaire 377

Event Venue: Landfill Diversion Objectives Questionnaire 378

Event Venue: Energy Usage and Conservation Questionnaire 380

Event Venue and Convention and Visitors Bureau (CVB): Public Transportation Questionnaire 381

Event Venue: Public Water Usage and Conservation Questionnaire 381

Event Venue: Product Usage for Custodial and Maintenance 381

Event Venue Caterer: Product Usage Food, Beverage, and Services Questionnaire 382

Event Vendor Green Assessment 382

Best Practices Guidelines for Events 383

Special Event Planners’ Best Practices Guidelines 386

Set Designer Best Practices 387

Live Earth Wish List 388

Certification Registration 389

Notes 403

Index 415