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The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function

The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function (Hardcover)

Daniel C. Esty, P. J. Simmons (지은이)
John Wiley & Sons Inc
75,900원

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The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
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책 정보

· 제목 : The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 그린 비즈니스
· ISBN : 9780470590751
· 쪽수 : 464쪽
· 출판일 : 2011-04-19

목차

Preface.

Acknowledgments.

Part One Introduction.

1 Why Every Business Needs an Eco-Strategy.

2 How to Use This Book.

Part Two Gear Up: What Leaders Need to Know.

3 Building a Winning Eco-Advantage Strategy: Top 10 Action Items.

4 Making the Internal Business Case for Going Greener.

Part Three Analyze: Identify Your Eco-Risks and Opportunities.

5 Spot the Eco-Issues that Could Impact Your Bottom Line.

6 Assess and Measure Your Environmental Impacts.

7 Benchmark Your Performance against Competitors and Best Practices.

Part Four Strategize: How Each Business Function Can Benefit and Contribute.

8 Office Activities.

9 Buildings and Facilities.

10 Information Technology.

11 Product Design.

12 Sourcing and Procurement.

13 Manufacturing and Processing.

14 Logistics and Transport.

15 Marketing and Sales.

16 Legal and Regulatory Affairs.

17 Accounting and Finance.

Part Five Mobilize: Execute and Engage.

18 Create an Action Plan—and Execute.

19 Build Your Climate Change Plan.

20 Mobilize Employees and Build an Eco-Advantage Culture.

21 Engaging Stakeholders.

Part Six Optimize: Evaluate, Report, and Reassess.

22 Communicate and Report Results.

23 Celebrate Success and Promote Continuous Improvement.

Notes.

Index.

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