How Did I Get Here?: The Ascent of an Unlikely CEO (Hardcover)

Preface.

Credits.

Chapter 1 Toucan Sam Teaches Me a Lesson.

The day I knew it was time to take control.

Chapter 2 Building a Better Birdhouse.

The birth and near-death of our first business.

Chapter 3 Hey Kid, Want to Buy a Hoodie?

Risking our homes to make T-shirts and hats.

Chapter 4 "Is Tony Hawk a Real Person?"

From motion capture to gaming franchise.

Chapter 5 What the Hell Is a HuckJam?

Innovation and improvisation on a million-dollar ramp.

Chapter 6 "Extreme" Is a Four-Letter Word.

"This is how we do it in our world".

Chapter 7 The Denim Debacle.

Some business ideas that didn't quite fly.

Chapter 8 Final Cut.

The key to image control: get your own editing bay.

Chapter 9 Hashtag Is Not a Death-Metal Band.

Reaching out through tweets, apps, and satrad.

Chapter 10 How to Never Get a Movie Made.

Hollywood will break your heart, or at least piss you off.

Chapter 11 Stinky Diapers in First Class.

How to balance travel and family: bring 'em.

Chapter 12 Giving Back.

Family, friends, Regis, and a very smart fifth-grader help me build a charity.

Acknowledgments.

Index.