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· 제목 : Net Profit: How to Succeed in Digital Business (Paperback)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780470660812
· 쪽수 : 328쪽
· 출판일 : 2010-10-11
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780470660812
· 쪽수 : 328쪽
· 출판일 : 2010-10-11
목차
Acknowledgements.
Preface.
About the author.
Introduction.
Chapter 1: The Digital Revolution – A Short History.
Chapter 2: The Customers – Business Models.
Chapter 3: The Product.
Chapter 4: The Skills.
Chapter 5: The Cash.
Chapter 6: Marketing.
Chapter 7: The Rest of the World.
Chapter 8: The Future.
Notes.
Selected Bibliography.
Index.
