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· 제목 : The Age of Responsibility: Csr 2.0 and the New DNA of Business (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 기업윤리/에티켓
· ISBN : 9780470688571
· 쪽수 : 408쪽
· 출판일 : 2011-03-21
· 분류 : 외국도서 > 경제경영 > 기업윤리/에티켓
· ISBN : 9780470688571
· 쪽수 : 408쪽
· 출판일 : 2011-03-21
목차
Part I: The call to responsibility
1 Our ability to respond
Part II: The ages and stages of CSR
2 The age of greed
3 The age of philanthropy
4 The age of marketing
5 The age of management
6 The age of responsibility
Part III: The principles of CSR 2.0
7 The principle of creativity
8 The principle of scalability
9 The principle of responsiveness
10 The principle of glocality
11 The principle of circularity
Part IV: Our ability to change
12 The matrix of change
13 Making a difference
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