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· 분류 : 외국도서 > 경제경영 > 경제발전 > 지속가능
· ISBN : 9780470712429
· 쪽수 : 368쪽
· 출판일 : 2010-08-30
목차
Acknowledgements ix
About the editors xi
List of contributors xii
Introduction xv
1 What does a sustainability manager do? 1
Jason Leadbitter
2 An introduction to stakeholder dialogue 17
Bettina Palazzo
3 Who works in CSR? Staffi ng and recruitment in CSR 43
Andrew Cartland
4 A legal perspective on CSR 63
Jonathan S. Lux and Marie-Louise Orre
5 Corporate volunteering as a tool of strategic company development 77
Kirsten B. Wenzel
6 CSR assurance in practice: measuring and auditing sustainability 91
Martin G. Viehöver, Volker Türk and Sam Vaseghi
7 Sustainability reporting 2.0: from 'Trojan horse' to 'value booster' 107
Ralph Thurm
8 Ten rules for successful CSR communication 129
Norbert Taubken and Irina Leibold
9 Event project management best practice 143
Siegmar Ley
10 The role of IT in corporate sustainability strategies 153
Chris Preist
11 CSR in the hotel industry: the Accor perspective 171
Hélène Roques
12 Microfi nance: helping communities to develop 179
Hans-Ulrich Doerig
13 Sustainability management in the automotive sector 193
Gerhard Prätorius
14 Beyond marketing: CSR as a business strategy for SMEs – the Betapharm story 209
Nick Tolhurst
15 Sports sponsoring and CSR: lessons from HypoVereinsbank 229
Clemens Mulokozi and Klaus-Peter Storme
16 Five rules for sustainable supply chain management 239
Anselm Iwundu
17 Public private partnerships in corporate responsibility 251
Judith Kohler
18 CSR in developing countries 265
Isaac H. Desta
19 Carbon offsetting as a CSR strategy 279
Nick Tolhurst and Aron Embaye
20 Implementing profitable CSR: the CSR 2.0 business compass 289
Oliver Laasch and Ulises Flores
21 CSR 2.0: the evolution and revolution of corporate social responsibility 311
Wayne Visser
Further reading 329
Index 333
