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· 제목 : KFC in China: Secret Recipe for Success (Paperback)
· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9780470823842
· 쪽수 : 200쪽
· 출판일 : 2008-09-01
· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9780470823842
· 쪽수 : 200쪽
· 출판일 : 2008-09-01
목차
PROLOGUE.
Chapter One: KFC - Pioneer in China.
Chapter Two:Assemble And Retain The Most Qualified Team.
Chapter Three: Business Strategy.
Chapter Four: Local Partnership, Government Relations, and Crisis Management.
Chapter Five:Product and Marketing.
Chapter Six: Supply Chain.
Chapter Seven: Real Estate Development.
Chapter Eight: Operation Excellence.
Chapter Nine: Localization, Innovation and Adaptation.
Chapter Ten: Headquarters Support.
Chapter Eleven: Leadership with Chinese Characteristics.
Chapter Twelve: Past And Future.
EPILOGUE.
