[eBook Code] Consumer India (eBook Code, 1st)

Foreword.

Acknowledgments.

Introduction.

Chapter 1: Transforming the Karma.

How Cultural Forces Are Shaping Consumption Behavior in India.

Chapter 2: The Currency of Emotion.

The Meaning of Money and the Making of Financial Brands.

Chapter 3: Beauty in Action.

The Business of Looking Good.

Chapter 4: Masala Media.

Entertainment for the Taste Buds.

Chapter 5: Meaningful Technology.

The Cultural Circuitry of Technology Products.  

Chapter 6: Branding the Bazaar.

The Logic of Indian Brands and Retailing.

Chapter 7: Youth versus Youthful.

Building Youth Brands in a Youthful Country.

Chapter 8: Seamless Savitris.

The New Indian Woman and New Market Opportunities.

Chapter 9: Small Is Big.

The Growth of the Small-Town and Rural Markets.

Chapter 10: Three Generations, One Big Market.

Opportunities in a New Segmentation of India.

Notes.

Index.