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· 제목 : Lexus: The Relentless Pursuit (Paperback, 2, Revised)
· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780470828045
· 쪽수 : 300쪽
· 출판일 : 2011-04-19
· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780470828045
· 쪽수 : 300쪽
· 출판일 : 2011-04-19
목차
Introduction and Acknowledgements.
Foreword (Erwin Lui, Creative Innovation Studio Manager, Calty Design Research, Inc).
Chapter One The Toyota Way.
Chapater Two Searching for Bobos
Chapter Three Deus Ex Machina
Chapter Four From Tahara to the World!
Chapter Five The Lexus Covenant.
Chapter Six Zen and the Art of Automobile Maintenance.
Chapter Seven Something Wicked This Way Comes.
Chapter Eight Lexus Nation.
Epilogue.
Afterword.
Coda (Hisao Inoue, Journalist and Author of Toyota Shock (Kodansha: 2009).
Appendix: The Lexus Lineage (1990-2011).
Endnotes.
Index.
