m-Profits (Hardcover)

Foreword.

Acknowledgements.

Intro to m-Profits: Show Me the Money.

Characteristics of Mobile Services: What Makes Them Different.

Mobile Phone the Most Personal Device: Cannot Live Without It.

Micro-payments: The Magical Key to Content Revenues.

The 5 M's of 3G Services: Recipe for Killer Cocktails.

The Profits of Movement Services: Escaping the Fixed Place.

The Profits of Mobile Services: Expanding the Concept of Time.

The Profits of 'Me' Services.

The Profits of Money Services: Expending Financial Resources.

The Profits of Machine Services: Empowering Gadgets and Devices.

Money Patterns in Cellular Networks: The 'Hockey Stick' Curves.

Tariffing: Just Below the Pain Threshold.

Marketing 3G Services.

Competition in 3G Services: More Competitors.

Revenue Sharing and Partnering: When You Cannot Do It Alone.

Business Case of 3G for the Operator: Revenues, Cost and Profitability.

Money Migration: Know the Streams.

4G: What Next?

Postscript: Final Thoughts.

m-Dictionary.

Abbreviations.

Bibliography.

Websites.

Services Index.

Index.