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· 제목 : [eBook Code] The Brandgym (eBook Code, 1st) (A Practical Workout for Boosting Brand and Business)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780470856598
· 쪽수 : 222쪽
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780470856598
· 쪽수 : 222쪽
목차
Preface.
Acknowledgements.
PART I: Brand-led business.
1. Brand actions speak louder than words.
PART II: Brand foundations.
2. Workout One: Get real.
3. Workout Two: Search for true insight.
PART III: Brand strategy.
4. Workout Three: Do fewer things, better.
5. Workout Four: Bring your vision to life.
6. Workout Five: Keep the brand on track.
PART IV: Brand action.
7. Workout Six: Think different and do different.
8. Workout Seven: Stretch your muscles.
9. Workout Eight: Rally the troops.
PART V: Brand stamina.
10. Stay in shape, keep the faith.
Appendix 1: Brand Gym sound bites.
References.
Index.
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