[eBook Code] Steal These Ideas! (eBook Code, 1st)

Preface.

1 - Three Hidden Ingredients in Every Winning Marketing Campaign.
 
2 - In Simple Language: What Is a Brand? What Makes It Successful? How Do You Manage It?

3 - How to Create a Unique Selling Proposition .

4 - Create, or Hire, or Beg, to Build a Memorable, Distinctive Personality for Your Business.

5 - You Have to Be Able to See It to Read It.

6 - Brochures Kill Trees: Make the Trees That Die for You Count.

7 - Everlasting Tag Lines.

8 - Think Globally, Act Locally . . . to a Point.

9 - Integration Wins Wars and the Mind of the Consumer.

10 - Location, Location, Location: Get the Most from Your Media Dollars.

11 - No One Ever Bought Anything from an English Professor.

12 - The Three Most Important Customer Lessons You Will Ever Learn.

13 - The Art of Building Effective Loyalty Programs.

14 - Surprise! We’re All Getting Older.

15 - The Big Breakthrough Idea: Where Does It Come From?

16 - The Web: Hype and Hope.

17 - The Power of Public Relations and Sponsorships.

18 - Politics and Promotion.

19 - In the Spotlight.

20 - Confucius and Stardom.

21 - How to Make the Most of Your Advertising Agency.

22 - The Ten Secrets You Really Need to Steal.

23 - Being All That We Can Be.

Index.