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· 제목 : Play to Win: The Nonprofit Guide to Competitive Strategy (Paperback)
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9780470889671
· 쪽수 : 240쪽
· 출판일 : 2010-04-19
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9780470889671
· 쪽수 : 240쪽
· 출판일 : 2010-04-19
목차
Figures, Tables, Exhibits, and Worksheets.
Preface: Why a Book About Nonprofit Competition?
Acknowledgments.
The Authors.
PART ONE: UNDERSTANDING COMPETITION IN THE NONPROFIT SECTOR.
1. The Limits of Collaboration.
2. Competition Out of the Closet.
3. The Competitive Continuum.
PART TWO: ASSESSING YOUR COMPETITIVE POSITION.
4. Your Organization’s Competitive Position.
5. Competing with Individual Organizations.
6. Benchmarking Against the Field.
PART THREE: DEVELOPING COMPETITIVE STRATEGIES.
7. Customers.
8. Third-Party Payers.
9. Human Resources.
10. The Media and the Public at Large.
Conclusion: Awakening to Competitive Strategy.
References.
Additional Resources.
Index.
