Marketing Lessons from the Grateful Dead (Hardcover)

FOREWORD.

INTRODUCTION.

PART ONE THE BAND.

Chapter 1 Create a Unique Business Model.

Chapter 2 Choose Memorable Brand (and Band) Names.

Chapter 3 Build a Diverse Team.

Chapter 4 Be Yourself.

Chapter 5 Experiment, Experiment, Experiment.

Chapter 6 Embrace Technology.

Chapter 7 Establish a New Category.

PART TWO THE FANS.

Chapter 8 Encourage Eccentricity.

Chapter 9 Bring People on an Odyssey.

Chapter 10 Put Fans in the Front Row.

Chapter 11 Build a Following.

PART THREE THE BUSINESS.

Chapter 12 Cut Out the Middleman.

Chapter 13 Free Your Content.

Chapter 14 Be Spreadable.

Chapter 15 Upgrade to Premium.

Chapter 16 Loosen Up Your Brand.

Chapter 17 Partner with Entrepreneurs.

Chapter 18 Give Back.

Chapter 19 Do What You Love.

Acknowledgments.

"Furthur" Reading.

About the Photographs.

About the Illustrations.

About the Authors.