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· 제목 : Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era (Hardcover)
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780470905746
· 쪽수 : 256쪽
· 출판일 : 2011-01-18
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780470905746
· 쪽수 : 256쪽
· 출판일 : 2011-01-18
목차
Introduction: Open Services and Innovation
1. The Case for Open Services Innovation
Part 1: A Framework to Spur Innovation and Growth
2. Think of Your Business as a Services Business
3. Co-Create with Your Customers
4. Extend Services Innovation Outside Your Organization
5. Transform Your Business Model with Services
Part 2: Open Services Innovation in Practice
6. Open Services Innovation in Larger Companies
7. Open Services Innovation in Smaller Companies
8. Open Services Innovation for Services Businesses
9. Open Services Innovation in Emerging Economies
10. Open Service Innovation: The Way Forward
