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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780470937389
· 쪽수 : 504쪽
· 출판일 : 2015-10-09
목차
Section I. Overview
Chapter 1: What is Strategy?
Section II: External Environment
Chapter 2: External Environment Analysis: Opportunities and Threats
Section III: The Nature of Business Unit Competitive Advantage
Chapter 3: Internal Analysis: Finding a Firmi¿½s Resources and Capabilities
Chapter 4: Cost Advantage
Chapter 5: Differentiation Advantage
Section IV: Corporate Level Strategies
Chapter 6: Corporate Strategy
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Strategic Alliances (Cooperative Strategies)
Chapter 9: International Strategies
Section V: Strategy in Dynamic Environments
Chapter 10: Innovative Strategies and Business Models
Chapter 11: Competitor Interaction
Section VI: Making and Implementing Strategy
Chapter 12: Strategy Implementation
Chapter 13: Corporate Governance and Ethics
Chapter 14: Strategy and Social Value Organizations
Casebook
Case 1: Walmart: Creating & Sustaining Competitive Advantage
Case 2: Coke and Pepsi: Competing for Leadership in the Beverage Industry
Case 3: Intel A: Dominance in Microprocessors
Case 4: Southwest Airline: Flying High with Low Costs
Case 5: Harley Davidson: Growth Challenges Ahead
Case 6: Intel B: The MacAfee Acquisition
Case 7: How Sourcing Helped Propel Nike to the Top in Athletic Footwear
Case 8: AT&T and Apple Strategic Alliance
Case 9: Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in Consumer Electronics
Case 10: New Business Models from Netflix, Redbox, Hulu and others in Home Movie Entertainment
Case 11: Smart Phone Wars
Case 12: Lincoln Electric in 2013
Case 13: Four Ethical Vignettes
Case 14: Safe Water Network
Additional Cases:
Walmart vs. Amazon.com (recommended for Ch 1, 3, 4, 11)
Skype: Competing with Free (for Ch 10, 4, 11)
Sears: In Need of a Turnaround Strategy (for Ch 13)
