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책 정보
· 제목 : How to Conduct Your Own Survey (Paperback)
· 분류 : 외국도서 > 경제경영 > 중소기업
· ISBN : 9780471012733
· 쪽수 : 256쪽
· 출판일 : 1994-12-13
· 분류 : 외국도서 > 경제경영 > 중소기업
· ISBN : 9780471012733
· 쪽수 : 256쪽
· 출판일 : 1994-12-13
목차
Practical Surveys.
Cornerstones of a Quality Survey.
Deciding What Information You Need.
Choosing a Survey Method.
When and How to Select a Sample.
Writing Good Questions.
Questionnaire Design.
Setting Your Survey in Motion and Getting It Done.
From Questionnaires to Survey Results.
Reporting Survey Results.
Advice, Resources, and Maintaining Perspective.
References.
Index.
