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· 제목 : Re-Wiring Business: Uniting Management and the Web (Hardcover)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780471175568
· 쪽수 : 288쪽
· 출판일 : 1997-11-10
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780471175568
· 쪽수 : 288쪽
· 출판일 : 1997-11-10
목차
Liftoff.
Strategic Matters.
Re-Engineering the Re-Wired Corporation.
The Network Inside.
Marketing in the Marketspace.
The Medium Is the Message.
Strategies for Net Retailing.
Business to Business.
Getting Paid.
The Re-Wired Business.
Notes.
References.
Index.
