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· 제목 : Essentials of Corporate Performance Measurement (Paperback)
· 분류 : 외국도서 > 경제경영 > 재무/회계 > 관리
· ISBN : 9780471203759
· 쪽수 : 224쪽
· 출판일 : 2002-04-12
· 분류 : 외국도서 > 경제경영 > 재무/회계 > 관리
· ISBN : 9780471203759
· 쪽수 : 224쪽
· 출판일 : 2002-04-12
목차
Preface.
Acknowledgments.
1. The Importance of Return on Investment: ROI.
2. Using ROI to Analyze Performance.
3. ROI and Decision Making.
4. Variations of ROI.
5. Analyzing Sales Revenues, Costs, and Profits.
6. ROI and Investment Centers.
7. Return on Technology Investment: ROTI and ROIT.
8. Residual Performance Measures: RI and EVA.
Notes.
Index.
