책 이미지
eBook 미리보기
책 정보
· 제목 : Dollars and Events: How to Succeed in the Special Events Business (Hardcover)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780471249573
· 쪽수 : 320쪽
· 출판일 : 1999-03-02
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780471249573
· 쪽수 : 320쪽
· 출판일 : 1999-03-02
목차
Choosing Success.
Vision, Mission, Strategic Planning.
The Event Business Audit.
Research.
Dollar Wise.
Finding Capital.
Monitoring Success.
The Marketing Plan.
Finding and Keeping Great People.
Achieving Success.
Appendix.
Index.
