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· 분류 : 외국도서 > 경제경영 > 참고자료
· ISBN : 9780471350958
· 쪽수 : 224쪽
목차
Dedication: To His Magnificence Lorenzo de' Medici: Of Patrons and Protégés.
Concerning New Principalities Acquired by One's Own Forces and Personal Ability: Starting a Business.
Why the Kingdom of Darius, Conquered by Alexander, Did Not Rebel Against His Successors After Alexander's Death: Business and Government.
On New Principalities Acquired with the Forces and Fortune of Others: Inherited Business.
On Hereditary Principalities: Family Business.
The Classification of Principalities and How They Are Acquired: Capturing a Company.
On Mixed Principalities: Controlling a Captured Company.
How Cities and Principalities, which Prior to Occupation were Accustomed to Living under their Own Laws, Should be Administered: The Running of Recently Acquired Business.
On Those who Acquire Principalities through Wicked Deeds: Stealing a Business.
On Civil Principalities: Rising to Power.
On the Different Types of Army and the Question of Mercenary Troops: The Use of Consultants.
On Auxiliary Troops, Your Own Troops, and a Mixture of the Two: The Need for Loyalty.
On Cruelty and Mercy, and Whether It is Better to be Loved than Feared, or the Reverse: Managing People.
On the Secretaries Who Accompany the Prince: The Power and the Employee.
On Ecclesiastical Principalities: Dealing with the Establishment.
How a Prince Should Act Concerning Military Affairs: The Need for Total Dedication.
Whether Princes Should Keep Their Word: The Use of Craftiness.
How the Strength of Every Principality Should be Measured: Finance and the Understanding of Money.
On Generosity and Meanness: Controlling Expenditure.
How Flatterers are Avoided: Flattery and False Profits.
Whether Fortresses and Many Other: Things Commonly Used by Princes are Useful or Useless: Structuring the Business.
On the Things for Which Men, and Especially Princes, are Praised or Blamed: The Company Image.
On the Avoidance of Contempt and Hatred: Public Relations.
How a Prince Should Act in Order to Gain Reputation: The Advantages and Dangers of Fame.
Why the Princes of Italy Have Lost their States: Why Businesses Fail.
How Much Fortune can Influence Human Affairs, and How She Should be Resisted: Creating One's Own Luck.
