책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 비영리 기구 > 일반
· ISBN : 9780471380627
· 쪽수 : 400쪽
목차
BUILDING THE FOUNDATION.
Establishing the Organization's Direction.
Working Together: Maximizing Board and Staff Effectiveness.
Creating a Marketing Orientation in the Nonprofit Organization.
PURSUING THE MISSION.
Sustainable Growth: Developing Profitable Activities for the Professional and Trade Association.
Raising Money to Serve Your Cause.
Providing Needed Educational Programs.
Making Your Meetings Work--For You and Your Members.
Using Public Relations Tools to Reach a Broader Audience.
Getting Political Support for Your Cause.
Looking Beyond National Borders.
MANAGING THE ORGANIZATION.
The New Information Technology: Powerful Tools for Nonprofit Management, Marketing, and Communications.
Financial Management.
Your People and Their Environment.
Knowing Important Legal Requirements.
Selecting and Using Consultants.
Index.