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· 제목 : Executive Strategy (Hardcover) (Strategic Management and Information Tectnology)
· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9780471384021
· 쪽수 : 534쪽
· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9780471384021
· 쪽수 : 534쪽
목차
Preface. Strategy Process. Implementing Strategy. Strategic Business Models. Planning Scenarios. Strategy Theory. Strategic Plan. Strategic Vision. Markets and Innovation. Competition and Structure. Operations and Control. Information Strategy. Diversification Strategy. Knowledge Assets. Bibliography. Index.
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