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· 제목 : Codename Bulldog (Hardcover) (How Iwon.Com Went from Idea to Ipo)
· 분류 : 외국도서 > 경제경영 > 신규사업
· ISBN : 9780471388234
· 쪽수 : 240쪽
· 출판일 : 2006-09-30
· 분류 : 외국도서 > 경제경영 > 신규사업
· ISBN : 9780471388234
· 쪽수 : 240쪽
· 출판일 : 2006-09-30
목차
THE BUILD. The Idea. Getting the Big Dog. Finding the Builder. Run Like Hell. D-DAY. Countdown to the Launch. THE SPRINT. The Sprint Begins. Selling it. User Feedback. Staying Under the Radar. Crashes and Crises. Million-Dollar Mania. How Little Can You Give Us? Managing Success. Epilogue: Dot Com vs. Real Com.
