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· 제목 : The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM (Hardcover) (Thomas Watson, Sr. and the Making of IBM)
· 분류 : 외국도서 > 전기/자서전 > 비즈니스
· ISBN : 9780471414636
· 쪽수 : 528쪽
· 출판일 : 2003-04-17
· 분류 : 외국도서 > 전기/자서전 > 비즈니스
· ISBN : 9780471414636
· 쪽수 : 528쪽
· 출판일 : 2003-04-17
목차
Foreword.
Introduction.
Prologue.
Chapter 1. Maverick Kindling.
Chapter 2. Lit by Flint.
Chapter 3. A Mess Spelled C-T-R.
Chapter 4. Bringing Up Baby IBM.
Chapter 5. Daring and Luck.
Chapter 6. Friends, Heroes, Sycophants.
Chapter 7. Enemies and Delusions.
Chapter 8. King and Castle.
Chapter 9. Watson the Second.
Chapter 10. Watson's War.
Chapter 11. Old Man, New Electronic Age.
Chapter 12. World Conquest.
Chapter 13. The Maverick and His Humanity.
Chapter 14. Generations After.
Selected Bibliography.
Notes.
Index.
