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· 제목 : [eBook Code] The Merck Druggernaut (eBook Code, 1st) (The Inside Story of a Pharmaceutical Giant)
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780471432104
· 쪽수 : 304쪽
· 출판일 : 2004-07-05
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780471432104
· 쪽수 : 304쪽
· 출판일 : 2004-07-05
목차
Acknowledgments.
Introduction.
Chapter 1. In the Bull's-Eye.
Chapter 2. From Little Pharmacy to Big Pharma.
Chapter 3. Off the Cutting Edge.
Chapter 4. The Drugs of Tomorrow.
Chapter 5. The Freebie Circuit.
Chapter 6. Just Like Toothpaste.
Chapter 7. "It Is Not for the Profits", Part One: Prices and Politics.
Chapter 8. "It Is Not for the Profits", Part Two: The AIDS Debacle.
Chapter 9. Living with Mother Merck.
Chapter 10. A Different Business Model.
Notes.
Bibliography.
Index.
![[eBook Code] The Merck Druggernaut (eBook Code, 1st)](/img_thumb2/9780470251188.jpg)
