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· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9780471443773
· 쪽수 : 496쪽
· 출판일 : 2003-07-10
목차
Preface.
Chapter 1. The Migration from Traditional to Net-Enhanced Organizations and Systems.
Chapter 2. Principles of Networked Economy Businesses.
Chapter 3. Structures, Frameworks, and Classes of Net-Enhancement.
Chapter 4. Basic NE Infrastructure.
Chapter 5. Middleware Technologies and Applications.
Chapter 6. NE Security, Trust, and Payments.
Chapter 7. Competitive NE Strategy.
Chapter 8. Business Models and Strategic Planning.
Chapter 9. Intermediation and Cybermediation.
Chapter 10. Strategic Partnering, Outsourcing, and Virtual Organizations.
Chapter 11. Strategizing for E-Markets.
Chapter 12. Deploying NE Solutions.
Chapter 13. Challenges to Implementation.
Chapter 14. Societal and International Issues.
Chapter 15. Reflections: The Future of E-Commerce.
Glossary.
Credits.
Index.
