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· 제목 : Winning at Retail: Developing a Sustained Model for Retail Success (Hardcover) (Developing a Sustained Model for Retail Success)
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9780471473572
· 쪽수 : 272쪽
· 출판일 : 2004-06-10
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9780471473572
· 쪽수 : 272쪽
· 출판일 : 2004-06-10
목차
Preface vii
Acknowledgments xv
Part I The Theory
Chapter 1 Est: A Compass to Avoid Retail’s Black Hole 3
Chapter 2 Customers Are #1—Now It’s Time for
Retailers to Start Treating Them That Way 21
Part II The Practice
Chapter 3 Cheap-Est: Winning with Price 43
Chapter 4 Big-Est: Winning with Dominant Assortments 61
Chapter 5 Hot-Est: Winning with Fashion 83
Chapter 6 Easy-Est: Winning with Solution-Oriented Service 101
Chapter 7 Quick-Est: Winning with Fast Service 121
Chapter 8 Putting Est to Work 139
Part III The Future
Chapter 9 Est Isn’t Forever: Retail Is Tougher Than Ever 161
Chapter 10 Developing Tomorrow’s Hot Ideas 177
Chapter 11 Putting the Customer in Control 199
Chapter 12 A Glance at the Future 225
Notes 241
Index 247
