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· 제목 : Management by Menu 4e (Paperback, 4, Updated)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780471475774
· 쪽수 : 432쪽
· 출판일 : 2007-08-01
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780471475774
· 쪽수 : 432쪽
· 출판일 : 2007-08-01
목차
Preface.
1. A Look Back at the Foodservice Industry.
2. Profile of the Modern Foodservice Industry.
3. Planning a Menu.
4. Considerations and Limits in Menu Planning.
5. Cost Controls in Menu Planning.
6. Menu Pricing.
7. Menu Mechanics.
8. Menu Analysis.
9. The Beverage Menu.
10. Producing the Menu.
11. Service and the Menu.
12. The Menu and the Financial Plan.
13. Ethical Leadership in Restaurant Management.
Appendix A. Accuracy in Menus.
Appendix B. Number of Portions Available From Standard Containers.
Appendix C. Menu Evaluation.
Appendix D. Menu Factor Analysis.
Appendix E. A Brief History of Foodservice.
Notes.
Glossary.
Index.
