The PDMA Toolbook 2 For New Product Development (Hardcover)

Contributors.

Introduction.

PART 1: ORGANIZATIONAL TOOLS. 

1. Achieving Growth Through an Innovative Culture (E. Seamon).

2. Bridging Radical and Other Major Innovations Successfully to Market: Bridging the Transition from R&D to Operations (G. O'Connor, et al.).

3. Turning Technical Advantage into Product Advantage (S. Markham & A. Kingon). 

4. Enhancing Organizational Knowledge Creation for Breakthrough Innovation: Tools and Techniques (P. Koen, et al.).

5. Building Creative Virtual New Product Development Teams (R. Leenders, et al.).

6. Build Stronger Relationships to Improve Codevelopment Performance (M. Deck).

PART 2: TOOLS FOR IMPROVING THE FUZZY FRONT END.

7. The Voice of the Customer (G. Katz).

8. Creating the Customer Connection: Anthropological/Ethnographic Needs Discovery (B. Perry, et al.). 

9. Shifting Your Customers into "Wish Mode": Tools for Generating New Product Ideas and Breakthroughs (J. Magidson).

10. The Birth of Novelty: Ensuring New Ideas Get a Fighting Chance (K. Dorval & K. Lauer).

PART 3: TOOLS FOR MANAGING THE NPD PROCESS.

11. Establishing Quantitative Economic Value for Product and  Service Features: A Method for Customer Case Studies (K. Otto, et al.).

12. Integrating a Requirements Process into New Product Development (C. Brodie). 

13. Toolkits for User Innovation (E. von Hippel).

14. IT-Enabling the Product Development Process (H. Dittmer & P. Gordon).

PART 4: TOOLS FOR MANAGING THE NPD PORTFOLIO AND PIPELINE.

15. Product and Technology Mapping Tools for Planning and Portfolio Decision Making (R. Albright & B. Nelson).

16. Decision Support Tools for Effective Technology Commercialization (K. Schwartz, et al.).

17. Spiral-Up Implementation of NPD Portfolio and Pipeline Management (P. O'Connor).

The PDMA Glossary for New Product Development.

About PDMA.

Index.