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· 제목 : Electronic Commerce: B2c Strategies and Models (Hardcover)
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9780471487050
· 쪽수 : 368쪽
· 출판일 : 2002-03-15
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9780471487050
· 쪽수 : 368쪽
· 출판일 : 2002-03-15
목차
Foreword by Peter Keen.
Contributors.
Series Preface by Rudy Hirschheim.
Introduction to B2C Strategies and Models (Steve Elliot).
Internet Retailing in Australia (Steve Elliot).
Internet Retailing in Denmark (Niels Bjørn-Andersen).
Internet Retailing in Greece (Nikolaos Mylonopoulus & Katherine Pramataris).
Internet Retailing in Hong Kong, China (Matthew Lee).
Internet Retailing in the United Kingdom (Bob Galliers & Anne Wiggins).
Internet Retailing in the United States (Don Lloyd Cook, et al.).
Evaluating Websites and Surveying Customers Online (Steve Elliot & Niels Bjørn-Andersen).
Research Model and Theoretical Implications (Steve Elliot).
Conclusion (Steve Elliot).
References.
Index.
