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· 제목 : Behavioral Finance (Hardcover)
· 분류 : 외국도서 > 경제경영 > 금융/재정 > 일반
· ISBN : 9780471497844
· 쪽수 : 240쪽
· 출판일 : 2001-03-30
· 분류 : 외국도서 > 경제경영 > 금융/재정 > 일반
· ISBN : 9780471497844
· 쪽수 : 240쪽
· 출판일 : 2001-03-30
목차
Preface.
Forecasts: Fundamentals, Technical Analysis and Behavioral Finance.
An Analysis of Exposure: Desire and Reality.
Dams to Combat the Flood of Information: Strategies for Controlling Difficult Situations.
Everything is Relative -
Even the Evaluation of Gains and Losses.
People Like to See Themselves in a Favorable Light: The Consequences of Psychological Needs.
Everyone is Different: Three Types of Market Participant.
Free Advice: Valuable Tips for Successful Trades.
References.
Further Reading.
Index.
