Globalization : The External Pressures (Hardcover)

Preface.

Acknowledgements.

Editors' Introduction (P. Kirkbride).

The State of Globalization Today (P. Kirkbride, et al.).

The Globalization Process in the World Economy (J. Heptonstall).

Global Labour Markets (J. Duncan).

On the Internet All Business is Global (Like it or Not) (M. Malmgren).

Global Parenting (M. Alexander).

Managing Global Partnerships and Alliances (R. Pudney).

Global Marketing (H. Hennessey).

Managing Global Customers (H. Hennessey).

The Global Pharmaceutical Industry (M. Schofield).

Faces of Globalization (S. Burns, et al.).

Author Biographies.

Index.