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· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9780471515494
· 쪽수 : 272쪽
목차
Partial table of contents:
CRISIS MYTHS AND CRISIS REALITIES.
The Four Horsemen of Crisis: Technology, Shifting Trends, Corporate Aging, and Global Capitalism.
A Fine Line: Crisis that Destroys and Crisis that Creates.
When the Wings Fall Off: Why Contingency Plans Don't Work.
The Myths of the Lone Wolf: Teamwork and Crisis Management.
THINKING ABOUT CRISIS: FIGHTING THE ERRORS OF CRISIS MANAGEMENT.
Spin Over Substance: When the Facts Aren't Friendly.
Moving from Your Comfort Zone: Travel Light and Travel Fast.
MANAGING THE DANGERS OF CRISIS.
Insight, Decision Making, Communication, and Focus: The Four Skills for Managing Crisis.
What You See Is What You Get: How Corporate Values Undermine Action During Crisis.
THE THREE RULES OF CRISIS MANAGEMENT.
Vision--See It All, See It Fast: The Five-Minute Audit.
Versatility--Change It All, Change It Fast.
Index.