Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers (Paperback, 2)

Partial table of contents:

A MANAGERIAL PERSPECTIVE.

A Perspective on the Purpose and Nature of Tourism Research Methods (C. Gunn).

FUNDAMENTALS OF TRAVEL AND TOURISM RESEARCH.

Scaling and Attitude Measurement in Travel and Tourism Research (G. McDougall & H. Munro).

NATIONAL, REGIONAL, AND MUNICIPAL PERSPECTIVES.

Research in National Tourist Organizations (G. Taylor).

SOME DISCIPLINARY PERSPECTIVES.

The Political Dimensions of Tourism (L. Richter).

AN INDUSTRY SECTOR PERSPECTIVE.

Research Needs of Travel Retailers and Wholesalers (E. Wohlmuth).

ASSESSING THE IMPACTS OF TOURISM.

Event Tourism: Evaluating the Impacts (D. Getz).

DATA COLLECTION METHODS OF PARTICULAR RELEVANCE.

En Route Surveys (F. Hurst).

SPECIAL MARKETING APPLICATIONS.

Estimating the Potential of International Markets (D. Wynegar).

Index.