책 이미지
eBook 미리보기
책 정보
· 제목 : Research and Development Project Selection (Hardcover)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780471595373
· 쪽수 : 266쪽
· 출판일 : 1995-03-20
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780471595373
· 쪽수 : 266쪽
· 출판일 : 1995-03-20
목차
METHODS.
Ranking.
Economic.
Decision Theory.
Portfolio Optimization.
Simulation.
Cognitive Modeling.
Cluster Analysis.
Ad Hoc.
FACTORS TO BE CONSIDERED.
Technical.
Marketing.
Political.
Stage of Innovation.
DATA REQUIREMENTS.
Technical Data.
Market Data.
Political Considerations.
Cost Data.
Time Estimates.
Strategic Position.
Probability Estimates.
Summary.
Appendices.
Index.
