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· 제목 : Charles Schwab: How One Company Beat Wall Street and Reinvented the Brokerage Industry (Paperback) (How One Company Beat Wall Street And Reinvented The Brokerage Industry)
· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780471660583
· 쪽수 : 324쪽
· 출판일 : 2005-02-01
· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780471660583
· 쪽수 : 324쪽
· 출판일 : 2005-02-01
목차
Introduction.
PART ONE: LEVELING THE PLAYING FIELD.
Chapter 1. May Day.
Chapter 2. Opening Investment.
Chapter 3. Building the Brand.
Chapter 4. Innovation.
Chapter 5. Branchland.
Chapter 6. Advice and Advisors.
PART TWO: PROFILES IN CRISIS.
Chapter 7. Forsaken IPO.
Chapter 8. Birthright.
Chapter 9. Market Crash.
Chapter 10. Margin Call.
Chapter 11. Earthquake.
Chapter 12. OneSource.
Chapter 13. Heart Attack.
Chapter 14. eSchwab.
PART THREE: CUSTODIAN OF UNEASY DREAMS.
Chapter 15. Balance of Power.
Chapter 16. Schwab Mythology.
Chapter 17. Unfinished Business.
Epilogue Schwab Account.
Appendix 1: Charles Schwab & Co. Timeline.
Appendix 2: Charles R. Schwab's Employment Agreement.
Source Notes.
Bibliography.
Index.
