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· 제목 : The John Deere Way: Performance That Endures (Hardcover) (Performance that Endures)
· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780471706441
· 쪽수 : 256쪽
· 출판일 : 2005-03-25
· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780471706441
· 쪽수 : 256쪽
· 출판일 : 2005-03-25
목차
Prologue.
Introduction by Robert W. Lane, Chairman and CEO, Deere & Company.
CHAPTER ONE: Embrace the Culture.
CHAPTER TWO: Quality Comes First.
CHAPTER THREE: Create Change through Innovation.
CHAPTER FOUR: Always Maintain Integrity.
CHAPTER FIVE: Commitment Never Quits.
CHAPTER SIX: Build a Business as Great as Your Products.
CHAPTER SEVEN: Put the Brand to Work (and Protect It at All Costs).
CHAPTER EIGHT: All Relationships Must Be Win-Win.
CHAPTER NINE: Grow on the Strength of Your Roots.
CHAPTER TEN: Performance That Endures.
APPENDIX A: John Deere Leadership.
APPENDIX B: Key Dates in John Deere History.
APPENDIX C: John Deere Green Bulletins.
APPENDIX D: John Deere Strategy.
APPENDIX E: John Deere’s Business.
Acknowledgments.
Notes.
Index.
