Brewing Up a Business (Hardcover)

Foreword by Michael Jackson. Preface. Acknowledgments. Chapter 1. THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR. Chapter 2. BUSINESS FROM THE INSIDE OUT. Chapter 3. KEEPING YOUR BALANCE. Chapter 4. CREATING A BUSINESS OFFERING. Chapter 5. CRAFTING A BRAND IN A COOKIECUTTER WORLD. Chapter 6. MARKETING ON A SMALL-BUSINESS BUDGET. Chapter 7. PUBLICITY STUNTS (ARE POORLY NAMED). Chapter 8. STALKING THE KILLER APP. Chapter 9. SELLING DISTINCTION, SPECIALIZATION, AND VARIETY. Chapter 10. CASH IS KING (WELL, SORT OF). Chapter 11. LEADERSHIP. Chapter 12. EFFECTIVELY MANAGING EMPLOYEES. Chapter 13. WORKING TOWARD IRRELEVANCE. Chapter 14. TO SMALL-BUSINESS SUCCESS. Index.