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· 제목 : Golden Circle Secrets: How to Achieve Consistent Sales Success Through Customer Values & Expectations (Hardcover)
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780471718574
· 쪽수 : 192쪽
· 출판일 : 2005-04-28
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780471718574
· 쪽수 : 192쪽
· 출판일 : 2005-04-28
목차
Preface.
Chapter 1: Why the Golden Circle?
Chapter 2: Sales and Your Corporate Culture.
Chapter 3: The Sales Process in Depth.
Chapter 4: Sales Authenticity and Customer Connection.
Chapter 5: Prospective Customer Service.
Chapter 6: World-Class Care.
Chapter 7: Relationship.
Chapter 8: Referral.
Chapter 9: How It Began: Ben’s Golden Circle Parable.
Chapter 10: Dale’s Golden Circle “Words to Live By”.
References.
About the Authors.
Index. Additional Information.
