책 이미지
eBook 미리보기
책 정보
· 제목 : Management of Retail Buying (Paperback)
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9780471723257
· 쪽수 : 288쪽
· 출판일 : 2005-07-28
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9780471723257
· 쪽수 : 288쪽
· 출판일 : 2005-07-28
목차
Preface.
Chapter 1: An Overview of Retail Buying.
Chapter 2: The Roles of Buying Groups.
Chapter 3: Understanding the Consumer.
Chapter 4: Merchandise Assortments.
Chapter 5: Planning and Control.
Chapter 6: Technology and Internet Commerce in Retailing.
Chapter 7: Choosing Vendors.
Chapter 8: International Vendors.
Chapter 9: Translating Plans into Purchases.
Chapter 10: Negotiating the Buy.
Chapter 11: The Buyer’s Order and Vendor Relations.
Chapter 12: Pricing and Selling.
Glossary.
Index.
