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· 제목 : The Irresistible Offer (Hardcover)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780471738947
· 쪽수 : 240쪽
· 출판일 : 2005-08-01
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780471738947
· 쪽수 : 240쪽
· 출판일 : 2005-08-01
목차
Preface.
Acknowledgements.
Author Biography.
Introduction: (Three Seconds).
Chapter 1. The Magic Window.
Chapter 2. The Core Imperative of Business.
Chapter 3. The Big Four Questions.
Chapter 4. What is The Irresistible Offer?
Chapter 5. What is Not The Irresistible Offer?
Chapter 6. Elements of The Irresistible Offer.
Chapter 7. The Great Formula.
Chapter 8. Offer Intensifiers.
Chapter 9. The Offer Continuum.
Chapter 10. The Great Offers in History.
Chapter 11. Word of Mouth from Flaming Lips.
Appendix A: Selling Yourself in Three Seconds or Less.
Appendix B: A Note to Salesmen.
Glossary.
Index.
