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· 분류 : 외국도서 > 기술공학 > 기술공학 > 공학일반
· ISBN : 9780471788935
· 쪽수 : 184쪽
목차
Preface.
Part One: Putt’s Primer.
Putt’s Law and Corollary.
Two Laws of Crises.
The Law of Failure and Putt’s Ploy.
Three Laws of Innovation.
Exuberance.
Part Two: The Successful Technocrat.
Innovation.
Success.
A Lucky Engineer.
Genesis of a Manager.
Ph.D.-itis.
Jargonese.
Acknowledgments.
Publish and Perish.
Where the Money Is.
Tools of the Trade.
Thank You, Dr. Sharp.
Part Three: Basic Putt.
Laws of Innovation Management.
Four Laws of Advice.
The Consultant’s Law.
Five Laws of Decision Making.
Laws of Communication.
Laws of the Information Age.
Information Technology Laws.
Part Four: Advanced Topics.
Project Selection.
Survival.
Evaluating Ideas.
Punishment and Reward.
Can Putt’s Law Be Broken?
Putt’s Corollary to Murphy’s Law.
Part Five: Putt’s Canon.
Putt’s Primer.
Basic Putt.
Advanced Topics.