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· 분류 : 외국도서 > 경제경영 > 화술/협상/프리젠테이션
· ISBN : 9780471790778
· 쪽수 : 480쪽
· 출판일 : 2006-08-18
목차
Part I: Foundations of Business Communication 1
1 Understanding Business Communication 1
2 Mastering Communication Skills 29
3 Effective Conflict Resolution 59
Part II: The Writing Process 100
4 Writing for Business Audiences 100
5 Writing and Revising Business Communications 121
Part III: Letters, Memos, E-Mail, and Other Brief Messages 143
6 Managing Memos and E-Mail 143
7 Writing Positive Business Letters 162
8 Writing Negative Messages 189
9 Writing Persuasively 209
Part IV: Developing Speaking Skills 231
10 Spoken Communication 231
11 Giving Speeches and Oral Presentations 257
Part V: Reports and Proposals 285
12 Writing Business Reports 285
13 Writing Business Proposals 308
Part VI: Employment Messages 337
14 Writing Resumes and Job Letters 337
15 Interviewing for Employment 361
Appendix A 385
Appendix B 391
Appendix C 411
Glossary 423
Index 431