Store Location and Assessment Research (Hardcover)

THE RETAIL SETTING.

Trends in Retailing and Consumer Behaviour.

The Urban Pattern of Retailing.

The Impact of the Development Process.

THE STATISTICAL BASE.

General Sources of Information.

Developing a Strategic Planning Data Base.

Market Appraisals (B. Epstein).

Site Appraisals (W. Snow and K. Scott).

METHODOLOGY AND TECHNIQUES.

Store Location Strategies (J. Mercurio).

Store Assessment Procedures (M. Simmons).

Traditional Methods of Sales Forecasting (G. Drummey).

Modern Methods of Sales Forecasting.

Evaluating Retail Trading Performances (D. Mock and K. Jones).

Concluding Comments (D. Rogers).

References.

Index.