Data Warehousing: The Route to Mass Communication (Paperback, Updated and Exp)

Information Enterprises: The Early Innovators.

The Case for Utilising Corporate Data: The Basis for Strategy.

The History of Decision Support Systems: A Record of Failure.

Defining the Business Requirements: Building an `Enterprise Model'.

Mass Customisation of Products and Services--The Future Trend.

Aligning the Data Warehouse with Organisational Culture--A Key Concern.

Managing a Pan-Corporate Project--A Planning and Sponsorship Model.

Justifying a Corporate Data Warehouse--The Business Case.

Building the Corporate Data Warehouse--An Architectural Model.

Choosing the Right Platform--The Technology Options.

The Future--Threats and Opportunities.

References.

Index.